Comment: “American Media and the Smoking-related Behaviors of Asian Adolescents”
Robert N. Reitter
Journal of Advertising Research, 2003, vol. 43, issue 1, 12-13
Abstract:
The author (Marvin Goldberg) cites 23 studies with diverse methodologies that he describes as showing a causal connection between advertising or promotional efforts for tobacco and the smoking behavior of young people.
Date: 2003
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