Do Customers Believe in Automobile Industry Rebate Incentives?

Richard F. Beltramini and Patricia S. Chapman

Journal of Advertising Research, 2003, vol. 43, issue 1, 16-24

Abstract: Automobile industry promotional incentives to consumers have been used for 25 years, yet little empirical research exists in this specific area. This large-scale, national study investigates the influence of monthly payment incentives (rebates and low interest rates) on the decision process of both car and truck owners and lessees. Results are discussed in terms of both managerial applications and implications for future research.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jadres:v:43:y:2003:i:01:p:16-24_03

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