EconPapers    
Economics at your fingertips  
 

Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden

Rama Yelkur, Chuck Tomkovick and Patty Traczyk

Journal of Advertising Research, 2004, vol. 44, issue 01, 143-159

Date: 2004
References: Add references at CitEc
Citations: View citations in EconPapers (7) Track citations by RSS feed

Downloads: (external link)
https://journals.cambridge.org/abstract_S0021849904040085 link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:jadres:v:44:y:2004:i:01:p:143-159_04

Access Statistics for this article

More articles in Journal of Advertising Research from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Keith Waters ().

 
Page updated 2019-05-18
Handle: RePEc:cup:jadres:v:44:y:2004:i:01:p:143-159_04