Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media

Laura L. Pingol and Anthony D. Miyazaki

Journal of Advertising Research, 2005, vol. 45, issue 1, 132-139

Abstract: Consumer purchase decisions often require reliance on various information sources. Although prior research on information seeking has focused on the number of information sources used, the types of sources used and their impact on satisfaction have not been examined as thoroughly. The authors address this issue in the context of product-focused print media—magazines in particular—by exploring information source usage for the automobile purchase process. The impact of source usage on satisfaction with the purchase decision and with the product is examined as well. Implications for advertisers and brand managers are discussed in terms of media planning issues.

Date: 2005
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.cambridge.org/core/product/identifier/ ... type/journal_article link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:jadres:v:45:y:2005:i:01:p:132-139_05

Access Statistics for this article

More articles in Journal of Advertising Research from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().