Identifying Extension's Marketing Clientele and Adapting Economic Information to Their Needs

Richard W. Schermerhorn

Journal of Agricultural and Applied Economics, 1969, vol. 1, issue 1, 113-118

Abstract: This task with respect to any extension marketing program, can be divided into four parts (1) identify the clientele of extension marketing work, (2) identify the problems of the various clientele, (3) relative to these problems, identify the types of economic information needed for solving the problems of this clientele, and (4) suggest how this economic information can be adapted to the needs of this clientele. The first section of this paper will identify the clientele and the latter section will deal with problems, information needs, and methods of adapting information relative to each defined type of clientele.

Date: 1969
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