Target Markets for Retail Outlets of Landscape Plants

Steven C. Turner, Jeffrey Dorfman () and Stanley M. Fletcher

Journal of Agricultural and Applied Economics, 1990, vol. 22, issue 1, 177-184

Abstract: Merchandisers of landscape plants can increase the effectiveness of their marketing strategies by identifying target markets. Using a full information maximum likelihood tobit procedure on a system of three equations, target markets for different types of retail outlets in Georgia were identified. The results lend support and empirical evidence to the premise that different retail outlet types have different target markets and thus should develop different market strategies. The estimated target markets are identified and possible marketing strategies suitable for each type of retail outlet are suggested.

Date: 1990
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Journal Article: TARGET MARKETS FOR RETAIL OUTLETS OF LANDSCAPE PLANTS (1990)
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jagaec:v:22:y:1990:i:01:p:177-184_00

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