Implicit Price Estimation of Rice Quality Attributes for Asian Americans

H. L. Goodwin, Rodney Holcomb and M. Edward Rister

Journal of Agricultural and Applied Economics, 1996, vol. 28, issue 2, 291-302

Abstract: Product placement survey data for 192 Asian-American households in Houston were used to analyze the value of rice quality attributes via the Consumer Goods Characteristics Model (CGCM). Five rice varieties were used for this study: domestic Lemont, Jasmine 85, Toro II, and two different Thai import varieties. For each variety, marginal implicit prices were calculated at the means for seven characteristics: color, texture, aroma, stickiness, flavor, aftertaste, and moisture.

Date: 1996
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Journal Article: IMPLICIT PRICE ESTIMATION OF RICE QUALITY ATTRIBUTES FOR ASIAN AMERICANS (1996)
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