Competitive Strategies of Biotechnology Firms: Implications for U.S. Agriculture

Brett D. Begemann

Journal of Agricultural and Applied Economics, 1997, vol. 29, issue 1, 117-122

Abstract: The agricultural biotechnology industry has evolved from a focus on outstanding science to a more mature phase where firms focus on near-term products and building businesses. Understanding complex relationships and distribution channels and a global perspective are crucial to commercialization. Yet, leading-edge technology and early identification of key traits will be critical to developing superior products that ensure competitiveness in the marketplace. Monsanto is organizing around a life sciences model where seed, crop chemicals, pharmaceuticals, and food ingredient businesses will exploit mutual synergies driven by basic science and discovery.

Date: 1997
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