Demand and Quality Uncertainty in Pecan Purchasing Decisions

Timothy Park and Wojciech J. Florkowski

Journal of Agricultural and Applied Economics, 1999, vol. 31, issue 1, 29-39

Abstract: A generalized Heckman model of purchase decisions incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases is estimated. Marketing efforts that encourage consumers to expand expenditures on nut products increase both the probability of pecan purchases and the amount purchased. Consumers who use all types of nuts in a wider variety of foods tend to purchase pecans more frequently. A diverse set of marketing outlets provides consumers with convenient sources for purchasing pecans and has a significant influence on the probability of pecan purchases but not the amount of pecans purchased.

Date: 1999
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Related works:
Journal Article: DEMAND AND QUALITY UNCERTAINTY IN PECAN PURCHASING DECISIONS (1999)
Working Paper: DEMAND AND QUALITY UNCERTAINTY IN PECAN PURCHASING DECISIONS (1996)
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jagaec:v:31:y:1999:i:01:p:29-39_02

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