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Marginal Value of Quality Attributes for Natural and Organic Beef

Michael Boland and Ted Schroeder

Journal of Agricultural and Applied Economics, 2002, vol. 34, issue 1, 39-49

Abstract: The objective of this research is to determine the marginal value of attributes to consumers with respect to natural beef or beef produced with organic grains. A hedonic model is used to value attributes of 11 different primal cuts. Results suggest that producers under this particular natural/implant-free marketing alliance should market high-yielding animals rather than high-quality grading animals. Consumers of this beef value taste, as measured by dry aging, and leanness, as measured by USDA Select grade. The economic magnitudes of the variables under a producer's control were small relative to those that could be controlled by a processor.

Date: 2002
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