Analysis of Consumer Preferences for Biotech Labeling Formats

R Wes Harrison () and Everald Mclennon

Journal of Agricultural and Applied Economics, 2004, vol. 36, issue 1, 159-171

Abstract: Conjoint analysis is used to measure the preferences of United States consumers for labeling of biotech foods. The study found that consumers in the sample support mandatory labeling of biotech foods. This suggests that U.S. consumers would support revisions to the present voluntary labeling policy of the U.S. Food and Drug Administration and the U.S. Department of Agriculture. Results also showed that the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.

Date: 2004
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