Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses

Susan Watson, O. John Nwoha, Gary Kennedy and Kenneth Rea

Journal of Agricultural and Applied Economics, 2005, vol. 37, issue 3, 673-683

Abstract: The probability of a business paying various amounts of money for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce from a buyer's and seller's perspective, technological expertise, and knowledge of e-commerce opportunities and limitations. Estimating functions to assign probabilities associated with the willingness to pay for an e-commerce presence will assist in forecasting regional likelihood of certain profiles paying various monetary amounts for an e-commerce presence. In addition, if services are provided at no cost by a third party, value to a society will be maximized by selecting profiles with the highest willingness to pay.

Date: 2005
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