Does Rice Quality Matter? Understanding Consumer Preferences for Rice in Nigeria

Bailey Peterson-Wilhelm, Lawton Nalley, Alvaro Durand-Morat and Aaron Shew

Journal of Agricultural and Applied Economics, 2022, vol. 54, issue 4, 769-791

Abstract: Rice is a staple crop in Nigeria. Even with a push to increase domestic production, little is known about the functionality of Nigeria’s open bag markets and the preferences of consumers for specific rice attributes. Our study uses a hedonic price model to identify quality attribute preferences of consumers and potential market failures. Our results indicate that Nigerian consumers prefer rice with homogenous long slender kernels and a low presence of broken rice and are indifferent to chalkiness. The findings are useful as they can inform future strategies for rice breeders, domestic policy makers, and rice exporters.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jagaec:v:54:y:2022:i:4:p:769-791_11

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