On Market Development for Food Products*

Thomas Sporleder ()

Journal of Agricultural and Applied Economics, 1973, vol. 5, issue 1, 205-210

Abstract: With the industrialization that has been occurring in the agricultural sector, various agricultural commodity interests are increasingly recognizing the need for an organization for marketing. Once formed, commodity organizations commonly wish to develop markets for their product but likely lack the expertise to evaluate alternatives open to their organization for market development. In addition, no comprehensive statement of the market development concept has appeared in the literature. This situation lends impetus to the need for a definition and description of market development along with the alternatives which may exist for various marketing institutions.

Date: 1973
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