University Outlook Programs: A Review and Some Suggestions*

H. M. Harris

Journal of Agricultural and Applied Economics, 1976, vol. 8, issue 2, 139-144

Abstract: Conducting an outlook program appears to be simple. The aim of outlook is to accurately predict future economic conditions and to rapidly disseminate this information to producers, agribusiness firms and/or consumers, to help them make intelligent production, purchasing and marketing decisions. But those involved know that the appearance of simplicity in conducting an outlook effort is deceiving. Outlook work is frustrating—sometimes gratifying-just as often, humiliating.The focus here is upon outlook programs in agricultural economics department of the land-grant universities. The role of USDA in outlook work is discussed only in the context of its support of state efforts.

Date: 1976
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