Principles of advertising. A global perspective (2nd edn), Monle Lee and Carla Johnson (2005), The Haworth Press, Binghamton, NY, USA; ISBN: 978-0-7890-2299-8 xxii + 400 with Inde pages; US$ 108

Edwina Luck

Journal of Management & Organization, 2010, vol. 16, issue 4, 624-624

Date: 2010
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