Human flourishing as a foundation for a new sustainability oriented business school curriculum: Open questions and possible answers

Bernard McKenna and Roberto Biloslavo

Journal of Management & Organization, 2011, vol. 17, issue 5, 691-710

Abstract: Because ‘doing business’ significantly contributes to altering the Earth's atmosphere and depleting limited natural resources, business education should be re-oriented so that global sustainability is the core and economic sustainability a subset. The neo-Aristotelian foundation of this paper proposes eudaimonia (human flourishing) as a teleology, and divides human activity, particularly learning into technē (practical utilitarian skills) and phronesis (experience, insight, and intuition). By developing intellectual, affective, and moral virtues, business students can attain a meta-virtue of phronesis, which provides a potential capacity to deal with uncertainty, mutability, and duality of human life and development. The principles of social practice wisdom provide the basis of a proposed sustainability curriculum.

Date: 2011
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