Good George Brewing

Stephen G Bowden

Journal of Management & Organization, 2015, vol. 21, issue 6, 853-857

Abstract: On 13 September 2012, the Good George Brewery and bar opened for business in the Hamilton, New Zealand suburb of Frankton. This case describes the start of the business, the environment that supported it and the resources and capabilities that were utilised. The case won the ANZAM award for best case study at the 2013 ANZAM Conference.

Date: 2015
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