Supplementing Q-method with narratives: Contextualizing CEOs’ values for family firms
Ivonne Pötschke
Journal of Management & Organization, 2021, vol. 27, issue 2, 270-294
Abstract:
Values in family firms are influenced by the complex interplay of family and business. Thus, research requires methods that grasp this complexity. This paper presents a fresh methodological approach for family business research with the example of an in-depth analysis of CEOs’ value orientations. Benefits of an integrated use of two qualitative methods – Q-sorts and narrative interviews – which were collected and analyzed for 16 CEOs of family firms are illustrated. Q-method was used to build value patterns, whereas narrative interviews were conducted to reveal how values were contextualized and interpreted. This integrated approach builds qualitative richness in different ways: first, by allowing for a deep understanding of individual experience; second, by providing more contextual insight, and third, by capturing the meaning of abstract values. The approach advanced here can be reproduced for other complex organizational dynamics. Thus, this user-friendly approach is particularly suited for organizational research in a managerial environment.
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jomorg:v:27:y:2021:i:2:p:270-294_4
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