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Information Technology Success Factors for Small Business Managers

Judy Drennan and Anna Bodi

Journal of Management & Organization, 1996, vol. 2, issue 1, 12-20

Abstract: Information Technology (IT) provides great scope for small business to gain benefits in terms of customer service, productivity, business growth, return on investment, profits and time based competitiveness. Yet these outcomes are not guaranteed. In this study of 80 small businesses in Victoria, which have been drawn into IT networks by larger organisations and invested in IT, factors which inhibit or promote gains are investigated. One important aspect is whether certain characteristics related to the small business manager show a relationship with ‘success’ or positive outcome indicators. Data analysis indicates that factors such as length of time using computers, accessibility of information and positive attitude towards IT change are associated with the extent to which business benefits are realised.

Date: 1996
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