Social enterprise in a remote Indigenous community – Barunga Festival in Australia's Northern Territory

Prescott C. Ensign

Journal of Management & Organization, 2024, vol. 30, issue 3, 642-648

Abstract: In 2020, the Barunga Festival would have celebrated its 35th anniversary. In mid-June of 2021, as many as 4,000 individuals were expected to descend on an aboriginal community of 300 residents located 400 km south of Darwin. This case describes the challenge to the Festival's promoters as they seek to sustain peak socio-economic impact in their role as community development change agents in a diverse and dynamic environment. The reader is tasked with clarifying goals, deciding what is at stake, and setting a course of action to realize those objectives.

Date: 2024
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