Marketing Decision Support Systems and Australian Businesses: A Queensland Case Study and Implications Towards 2000

Alan Buttery and Rick Tamaschke

Journal of Management & Organization, 1997, vol. 3, issue 1, 51-58

Abstract: Little is known about the extent to which the Marketing Decision Support System (MDSS) technology is currently used in Australia, or about the scope for the technology in Australia towards the year 2000. This paper reports the results of recent survey research into MDSS in Queensland by industry sector (agriculture and mining, manufacturing, construction, and services). The results suggest that there is an urgent need to boost the pace of MDSS development in all industry sectors, and that this should be given a high priority in government policy initiatives to enhance Australia's competitive advantage. It is possible, otherwise, that the present gap in information usage between Australia and its competitors will widen, with consequent negative implications for the nation's current account deficit, foreign debt and unemployment.

Date: 1997
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