The Impact of Networking on Marketing

E. Alan Buttery and E.M. Buttery

Journal of Management & Organization, 1998, vol. 4, issue 2, 27-36

Abstract: The paper provides a typology of networks, identifies key attributes of business networking and explains how they impact on marketing. The paper demonstrates the potential advantages that accrue to organisations that combine networking with marketing skills. It also provides a framework for developing such a combination.

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jomorg:v:4:y:1998:i:02:p:27-36_00

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