Kiwi International Airlines: Judo Strategy and its Limits

Stephen Bowden

Journal of Management & Organization, 2003, vol. 9, issue 2, 1-7

Abstract: The story of Kiwi International Airlines is a brief one. Begun on a 'shoe-string’ in 1994 by Ewan Wilson, the airline had collapsed by 1996. But during that brief time Kiwi Airlines had a dramatic effect on trans-Tasman airfares. This case is designed to allow a discussion of the reasons behind Kiwi Airlines initial success and ultimate failure. The case is particularly suited to explaining the concept of Judo economics or Judo strategy.

Date: 2003
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