Growth at Hubbard's Foods?

Jodyanne Kirkwood and Diane Ruwhiu

Journal of Management & Organization, 2003, vol. 9, issue 2, 47-57

Abstract: Dick Hubbard is the founder of Hubbard's Foods Limited. The company is a cereal manufacturer located in Mangere, Auckland. This case highlights the entrepreneurial flair that Dick has, as well as his stance on social responsibility. Hubbard's has grown from a micro-business into a large business with 120 staff, while maintaining a family based culture. It is this question of whether the business should grow further that is the focus of the case.

Date: 2003
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