Personality Traits and Consumption of Wine and Beer

Geir W. Gustavsen and Kyrre Rickertsen

Journal of Wine Economics, 2019, vol. 14, issue 4, 392-399

Abstract: Little attention has been paid to the effects of personality traits on the consumption of wine and beer. We used a survey to investigate the associations between personality traits and the differences in expected consumption frequencies of wine and beer for 3,482 Norwegian respondents. High scores on extraversion and openness to experiences increased the expected frequency of wine consumption, high score on agreeableness reduced the frequency of wine consumption, while scores on conscientiousness and neuroticism had no effects. For beer, there were no significant effects between personality traits and the frequency of consumption. (JEL Classification: D12, Q13).

Date: 2019
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