Consumer Wine Closure Preferences: The Role of Gender, Price, and Regional Preferences

Lara Agnoli and Jean-François Outreville

Journal of Wine Economics, 2020, vol. 15, issue 4, 412-421

Abstract: This paper analyzes buying decisions when consumers consider the risk that a bottle of wine may be cork-tainted. Drawing on a sample of 804 subjects, we examine the role of gender, price level, and subjects’ country of origin and their personal cork-taint risk assessments. We find that women assess the cork-taint risk higher than men but are still more likely to buy bottles with cork closures. Young consumers from Asia are more risk-averse than people from Western countries. Gender and regional differences vanish for wines in higher price brackets. (JEL Classifications: C90, D12, L66)

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jwecon:v:15:y:2020:i:4:p:412-421_7

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