Did Wine Consumption Change During the COVID-19 Lockdown in France, Italy, Spain, and Portugal?

Magalie Dubois, Lara Agnoli, Jean-Marie Cardebat (), Raúl Compés, Benoit Faye, Bernd Frick, Davide Gaeta, Eric Giraud-Héraud, Eric Le Fur, Florine Livat, Giulio Malorgio, Philippe Masset, Giulia Meloni, Vicente Pinilla, João Rebelo, Luca Rossetto, Günter Schamel and Katrin Simon-Elorz

Journal of Wine Economics, 2021, vol. 16, issue 2, 131-168

Abstract: This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintained their wine consumption frequency is significantly higher than those who increased or decreased their consumption. Wine consumption frequency held up better than other types of alcohol (beer and spirits). We analyze heterogeneities among countries and individuals by employing the Marascuilo procedure and an ordered logit model. The latter identifies the impact of demographic, commercial, and psychosocial factors on wine consumption frequency. The results shed light on changes in wine consumer behavior during the first lockdown and consider possible post-lockdown trends that could be useful to industry players. (JEL Classifications: D5, L66, Q1)

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jwecon:v:16:y:2021:i:2:p:131-168_3

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