To share or not to share: An analysis of wine list disclosure by Swiss restaurant owners

Olivier Gergaud, Philippe Masset, Alice Pedrinelli and Jean-Philippe Weisskopf

Journal of Wine Economics, 2024, vol. 19, issue 1, 4-18

Abstract: This paper uses data from the 2021 Swiss edition of the Gault&Millau food guide to analyze the probability with which restaurant owners decide to share their wine list with the public. This is an important question relating to the amount of information circulating in markets characterized by information asymmetry in the context of experience and credence goods. We find that restaurant owners are more willing to share wine lists with others if competition is limited or their wine list does not contain idiosyncratic information that competitors may use strategically. Interviews indicate the challenge for restaurants to balance the risk of sharing information with competitors and the opportunity to attract wine lovers by revealing an appealing wine list. We also show that this decision depends on cultural considerations.

Date: 2024
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