Are women progressing to leadership roles in the wine industry? Evidence from Australia

Jeremy Galbreath, Grigorij Ljubownikow, Daniel Tisch and Benjamin Thomas

Journal of Wine Economics, 2025, vol. 20, issue 3, 235-248

Abstract: There is an increasing global focus on gender diversity and equality in the workplace, particularly regarding women in leadership roles. Our study explores this focus in the wine industry in Australia, examining women's representation in CEO, winemaker, viticulturist, and marketing roles. By using results from a previous Australian study, we find that women have significantly increased their presence in all roles but one (marketing role) when comparing 2007–2013 with 2021–2023. Our study also confirms that women are more likely to be in winemaking and viticulturist roles, conditional upon a woman being in the CEO role. However, women in winemaking and viticulturist roles still lag behind women in leadership roles across other industries in Australia. We offer conclusions and directions for future research.

Date: 2025
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