Seller Reputation: Individual, Collective, and Institutional Factors*

Stefano Castriota and Marco Delmastro

Journal of Wine Economics, 2012, vol. 7, issue 1, 49-69

Abstract: In this paper, we study firm reputation by investigating the interaction between individual reputations of Italian wineries and a large set of (possible) determinants. With respect to winery reputation, we find a positive effect for firm age and size and producer's intrinsic motivations and a negative effect for outsourcing, while horizontal differentiation, ownership status, and hiring well-known consultants play no role. Further, collective reputation and institutional regulation exert a significantly positive effect on individual reputation. (JEL Classification: L14, L15)

Date: 2012
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