Response to “Revisiting the Influence of Campaign Tone on Turnout in Senate Elections”

Kim L. Fridkin and Patrick J. Kenney

Political Analysis, 2006, vol. 14, issue 2, 219-222

Abstract: Robert Jackson and Jason Sides (2005) conclude in their article, Revisiting the Influence of Campaign Tone on Turnout in Senate Elections, “We are hard-pressed to conclude that respondents' political profiles condition the influence of campaign tone on their turnout behavior.… Kahn and Kenney's conclusions about differential citizen responsiveness to campaign negativity should not become part of accepted wisdom in this area of scholarship.” We disagree and our reasoning rests on three points: the measurement and operationalization of a key variable: mudslinging; the selection of an appropriate estimation strategy; and the employment of theoretical expectations to make sense of the central findings.

Date: 2006
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