Do Name-Based Treatments Violate Information Equivalence? Evidence from a Correspondence Audit Experiment

Michelangelo Landgrave and Nicholas Weller

Political Analysis, 2022, vol. 30, issue 1, 142-148

Abstract: Name-based treatments have been used in observational studies and experiments to study the differential effect of identity—commonly race or ethnic minority status. These treatments are typically assumed to signal only a single characteristic. If names unintentionally signal other characteristics, then the treatment can violate information equivalence, and estimated treatment effects cannot be attributed to the desired characteristic alone. Using results from a name perception study paired with an original correspondence audit experiment of U.S. state legislators, we show that names manipulate perceptions of minority status, socioeconomic status (SES), and migrant status. Our audit study shows that low SES status is related to reply rates both across and within each racial category. These results provide evidence that discrimination cannot be easily attributed singularly to the intended treatment of minority status but rather reflect a more multifaceted form of discrimination. More generally, our results provide an example of how name-based treatments manipulate more than the intended characteristic, which means that estimated treatment effects cannot be interpreted as being manipulated solely by the desired characteristic. Future studies with name-based or other informational treatments should account for the potential violation of information equivalence in their research design and interpretation of results.

Date: 2022
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