SAP Netnography

2023 - 2026

From South American Publishing
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2026

The influence of a popular South African influencer’s Instagram content on Gen Z females body image

Seriane Morapeli and Paballo Precious Molefe

Storytelling as a training tactic to educate on marketing directed at rural and ethnic communities in Colombia, literary review

Sandra Milena Maldonado Gil- Autor, Maribel García and Heiller Oswaldo Abadía Sánchez

Implications of using smartphones in the workplace

Miguel del Valle Villarroel López, Ariel David Pérez Galavís, Misael Ron, Carmen Rodriguez Martinez and Cheyla Masín Álvarez

Freaks, Disasters and Recovery: Innovative Proposals for Social Intervention in Acapulco

Cecilia Gabriela Ruz Ramíre, Dulce María Quintero Romero and Manuel Ignacio Ruz Vargas

The international press as a tool of hybrid warfare in the russia-ukraine conflicto

Talya İşcan

The Paradoxical Status of the Nonexistent State of Transnistria Within Its Geopolitical Framework: A Legal and Strategic Perspective

Talya İşcan

2025

Automation and labour market dynamics in the UK

Abosede Rebecca Olatunbosun and Iyanu Emmanuel Olatunbosun

Digitalisation and income inequality in the UK: Evidence from three decades of technological transformation (1990–2024)

Iyanu Emmanuel Olatunbosun

Paradiplomacy and hybrid warfare: the role of media and territory in contemporary conflicts

Talya İşcan

Symphony of the Damned. Infrapolitics of the Cuban rock community virtual community in the context of the Cuban crisis (2020-2024)

Junior Hernández Castro

Digital Business Designs in Latin America: A 2025 Literature Review

José Humberto Puente

Aesthetics of resistance: hashtags and Cuban artivism

Rossana Bouza Fajardo

Identity, stigma and deviance: A sociological analysis of the Stefonknee Wolscht case

Héctor Rodríguez Salazar

The creation of educational content on physics in digital social networks: a challenge in professional training

Andry González Pacheco

Analysis of the aestheticization of presidential candidate Javier Milei on TikTok during the 2023 election campaign in Argentina

María Karla Acosta Toledo, Roxana Romero Rodríguez and Ernesto Teuma Taureaux

Clean look, dirty politics: visual neo-fascism and fashion as a weapon

Elizabeth Sánchez Vázquez

Animation and affective performance: Kimetsu no Yaiba and K-pop Demon Hunters as contemporary aesthetic devices

Maria Cynthia Alquicira Vasquez

Disinformation in presidential campaigns on TikTok: the case of the 2024 presidential elections in Mexico

Daniella Pérez Muñoa

Hegemonic masculinity based on the American presidential model

Diego Antonio Maza Calviño

Communication in relation to the fulfillment of Educiac's strategic objectives: an organizational intervention

Dayron Martínez Rodríguez, Raúl E. Padilla Morales and Bismario Saldiña Silvera

Animation and affective performance: Kimetsu no Yaiba and K-pop Demon Hunters as contemporary aesthetic devices

Maria Cynthia Alquicira Vasquez

Digital competence of upper secondary school teachers in Havana

Evelyn Rabí Isla and Alberto Antonio Carballo Soca

International Law, Transnational Corporations, and Human Rights: An Approach to the Political and Economic Conditions and the Actors Involved

Ernesto Moreira Sardiñas

Social Media, Humanism, and Democracy: The Role of TikTok in the 2024 Presidential Campaign in Mexico

Yolier Izquierdo Cuellar and Carlos Daniel Hernández Orozco

The visible that does not transform: simulated activism, digital aesthetics, and symbolic power in brand culture

Eduardo Romero Cano and Karla Duarte Crespo

Freedom of expression and the right to communication in Latin American constitutionalism

Raúl Escalona Abella

Aesthetics and affective resistance in manga in Latin American digital culture

Luciana Arcanjo Olave

Using YouTube to teach reading and writing workshops

José Porfirio Bravo Moreno and Rosalía López Paniagua

2024

Criminal profiling of cybercriminals: Analysis on motivations and traits of hackers

Rocío Magalí Méndez and María Inés Lanza

Virtual influencers as an advertising medium for brands and products: The Noonoouri case

Nadia Alejandra Seelaff and Ignacio Pagliano

The evolution and classification of digital scams in the technological age

Sabrina Ivana Bof

Social media marketing and brand recognition: multilevel evidence

María De Los Angeles Espinoza-Valentín and Seidy Janice Vela-Reátegui

Use of the cell phone in the classroom as a tool to promote self-regulated learning at the IPEM José María Paz

María Luz López and Fernanda Ghio

Social media marketing and brand recognition in companies in the hotel sector in Tarapoto, 2023

María De Los Angeles Espinoza-Valentín and Seidy Janice Vela-Reátegui

Identity and belonging in adoption integration: legal, psychological, and social análisis

Cristian Eric Gómez

Retention and trust strategies in competitive digital environments

Kleydhin Hipolito Saavedra Chávez, Dina Sadi Castillo-Malca and Lady Diana Arévalo-Alva

TikTok, a digital communication tool for election campaigns

María Milagros Bustos Marcos and Carolina Cerruti

Popularity on TikTok, the case of Talleres de Córdoba

Juan Cruz Olmos and Ignacio Pagliano

The world of the use of network marketing and influencer marketing in companies selling agricultural implements

Javier Romero and Ayelèn Leiva

Building healthy digital habits in adolescents

Griselda de los Ángeles Sánchez and Fernanda Ghio

New types of crime and their classification in the Argentine Criminal Code

Sabrina Ivana Bof

Relationship between digital personalization in services and customer retention in the Tarapoto Multiple Bank, period 2022

Kleydhin Hipolito Saavedra Chávez, Dina Sadi Castillo-Malca and Lady Diana Arévalo-Alva

TikTok made me buy it: the phenomenon of viralization of makeup brands through reviews on TikTok

Chiara Dragotto Kedikián and Ignacio Pagliano

Criminal Behavior Analysis of Cybercriminals: Profiles, Motivations, and Trends in Cybersecurity

Cecilia Elizabeth Checchia and Francisco Gabriel Bolzan

Construction of Shein´s brand personality boosted up by the content of their consumers

Carmela Cazard

Brand equity and electronic word of mouth in digital environments

Jennifer Krystel del Aguila-Silva, Kewin Arnold Flores-García and Pierre Vidaurre-Rojas

The adoption of integration into the family: a psychological and social perspective

Cristian Eric Gómez

ICT as an Innovative Learning Model I.P.E.M N°193 “José María Paz”Piktochart as an instance of strength for pedagogical support 2023

Ana Belén Balberdi and Sandra Del Valle Soria

E-WOM on social media associated with the value of online boutique brands Tarapoto 2023

Jennifer Krystel del Aguila-Silva, Kewin Arnold Flores-García and Pierre Vidaurre-Rojas

The foodie instagramer as a comunication strategy

Francina D'Olivo Bula and Carolina Cerruti

Social networks and interdisciplinarity, a methodological proposal for inclusion in secondary school

Rosana de los Ángeles Castellano and Teresita Jalin

Addressing bullying through peer support groups. An approach based on sociometrics and the ecological model

Rocío Nicola and Fernanda Ghio