CURRENT TRENDS OF ELECTRONIC COMMERCIAL DEVELOPMENT IN THE WORLD MARKETS

Tatiana Orekhova and Yaroslav Tertychnyi
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Tatiana Orekhova: Vasyl’ Stus Donetsk National University, Ukraine
Yaroslav Tertychnyi: Vasyl’ Stus Donetsk National University, Ukraine

Business Management, 2019, issue 4 Year 2019, 39-51

Abstract: The article deals with the features of the e-commerce development in the modern world economy. The article analyzes the interpretation of the term "e-commerce" by various domestic and foreign scientists. The study specified three levels of e-commerce. The article also identifies five major e-commerce features - advertising, product demonstration, transactions, after-sales service, long-term customer relationships. The article demonstrates the main effects of e-commerce on the economy, such as: growing competition, globalization of business spheres, personalization of interaction, reduction of distribution channels, cost savings. The analysis of B2C e-commerce sales volume in the regions of the world during 2012–2017 identified a significant level of the direction development in the Asia-Pacific region

Keywords: E-commerce; e-business; information and communication technologies; Internet trading; cryptocurrency (search for similar items in EconPapers)
JEL-codes: F19 L81 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:dat:bmngmt:y:2019:i:4:p:39-51

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