Transformation of the Distribution Field Under the Digitalization Process

Mykhailo Dubel
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Mykhailo Dubel: Vasyl' Stus Donetsk National University

Business Management, 2020, issue 1 Year 2020, 86-100

Abstract: The article analyzes the concept of distribution. The main objects of the distribution system - the manufacturer, the wholesale reseller, the retail reseller and the user - are identified and characterized. The article highlights the benefits of digital distribution over traditional distribution. The article analyzes the features of digital distribution in the areas of books, music, software and computer games. The article examines the genesis, evolution, and perspective of digital distribution.

Keywords: digital distribution; Full Packaged Product; Original Equipment Manufacturer; GenuineKit; Hypertext Transfer Protocol (search for similar items in EconPapers)
JEL-codes: F29 O31 (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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