Specific Character Of The Media As Business Organizations And Models For Analysing The Values Created By Them

Mihail Chipriyanov and Magdalena Andonovska
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Mihail Chipriyanov: D. A. Tsenov Academy of Economics
Magdalena Andonovska: D. A. Tsenov Academy of Economics

Business Management, 2022, issue 1 Year 2022, 5-16

Abstract: The article focuses on current issues related to strategic analysis of value creation in the media. At the beginning, the characteristic features of a media organization as such are presented and the specific aspects of its business management are assessed. Methodological issues of the analysis of value creation in the network form of partnership are clarified. The concluding part visualizes a generalized model of the value chain after the example of the audiovisual media in the Republic of North Macedonia.

Keywords: media; media organization; strategic analysis; value chain; value network (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:dat:bmngmt:y:2022:i:1:p:5-16

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