THE POTENTIAL FOR ATTRACTING CHINESE TOURISTS TO BULGARIA'S TOURIST MARKET

Iliev Iliev, Daniela Ilieva and Yordan Neikov

Economic Archive, 2015, issue 3, 6

Abstract: With its great variety of natural, cultural and historical resources and low labour cost, Bulgaria has the potential to develop new tourist products and attract tourists from lucrative markets such as the Chinese market, which provides millions of tourists every year. However, in order to attract these tourists to the Bulgarian tourist market, we must analyse their needs. The aim of this article is to define the possibilities for adjusting the Bulgarian tourist product to the main characteristics of Chinese tourists in terms of mitigating the existing cultural differences.

Keywords: China; tourism; Chinese tourist's characteristics (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:dat:earchi:y:2015:i:3:p:6

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