SMES PERFORMANCE: ANALYSIS OF THE INNOVATION ROLE

Yassine Mehros and Abdelaziz Elabjani
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Yassine Mehros: Cadi Ayyad University
Abdelaziz Elabjani: Cadi Ayyad University

Economic Archive, 2019, issue 4 Year 2019, 61-74

Abstract: Today the business environment is characterized by the globalization of markets, rapid technical developments, the reduction of the life of products and activities, the benefits acquired traditionally are no longer assets on which companies can count for develop. Companies must look for new options to diversify their offerings and markets, which contributes to their growth and development and to finding relevant answers to the question of survival that may threaten its continuity. Our paper aims to clarify the determinants of the success of some companies, especially SMEs, by focusing on the links between innovation and the organizational performance of SMEs. So, the purpose of this paper is to explore and better understanding the effects of organizational innovations, process innovations, product innovations, and marketing innovations on the organizational performance of Moroccan SMEs, based on an empirical study covering 3 SMEs operating in three different sectors.

Keywords: Innovation; organizational performance; SMEs; open innovation (search for similar items in EconPapers)
JEL-codes: O30 O31 O32 Q55 (search for similar items in EconPapers)
Date: 2019
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