IMPACT OF INTERCULTURAL DIFFERENCES ON BULGARIAN BUSINESS

Atanas Damyanov and Karina Sarkisyan ()
Additional contact information
Atanas Damyanov: D. A. Tsenov Academy of Economics
Karina Sarkisyan: D. A. Tsenov Academy of Economics

Economics 21, 2012, issue 2, 12

Abstract: The issue of the importance of intercultural differences in the contemporary communication process has become extremely topical over the last 20 years. The number of employees working for foreign companies has grown significantly due to the companies’ expanding activities overseas. All international business activity involves a certain type of communication, which varies from daily exchange of information and ideas to decision-making, negotiating effectively and motivating staff. These activities are based on the ability of managers from one culture to communicate effectively with the managers and employees, representatives of other cultures, and to overcome the “invisible” obstacles and barriers, which have an impact on the operation of individual companies. The specific aim of the current study is to outline the major problems and barriers facing Bulgarian business contractors in the process of communication with representatives of foreign cultures – both abroad and in their own organizations.

Keywords: cultural diversity; multiculturalism; multicultural differences; intercultural communication; cultural dimensions (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10610/1850

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dat:econ21:y:2012:i:2:p:12

Access Statistics for this article

Economics 21 is currently edited by Ivan Varbanov

More articles in Economics 21 from D. A. Tsenov Academy of Economics, Svishtov, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Kostadin Bashev ().