ON THE UNEXHAUSTED POTENTIAL OF CLASSICAL ADVERTISING MEDIA

Mihal Stoyanov
Authors registered in the RePEc Author Service: Michal Stojanov

Economics 21, 2012, issue 2, 16

Abstract: The present article reviews the nature, significance, characteristics and state of the use of advertising brochure as an information tool of exchange agents in retail trading with consumer goods. The strategy for achieving better awareness and impact on consumer expectations associated with commodity supply is a key issue in using printed advertising materials. It was confirmed on the basis of the study carried out, that even under the conditions of economic instability and under the ongoing crisis processes in economy the printed advertising materials retain their relevance and economic viability as an economic and information channel for commercial companies.

Keywords: printed advertising materials; promotional policy; brochure; commercial business (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10610/1855

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dat:econ21:y:2012:i:2:p:16

Access Statistics for this article

Economics 21 is currently edited by Ivan Varbanov

More articles in Economics 21 from D. A. Tsenov Academy of Economics, Svishtov, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Kostadin Bashev ().