An Application for Data Preprocessing and Models Extractions in Web Usage Mining

Claudia Elena Dinuca ()
Additional contact information
Claudia Elena Dinuca: University of Craiova, Romania

Risk in Contemporary Economy, 2011, 166-176

Abstract: Web servers worldwide generate a vast amount of information on web users’ browsing activities. Several researchers have studied these so-called clickstream or web access log data to better understand and characterize web users. The goal of this application is to analyze user behaviour by mining enriched web access log data. With the continued growth and proliferation of e-commerce, Web services, and Web-based information systems, the volumes of click stream and user data collected by Web-based organizations in their daily operations has reached astronomical proportions. This information can be exploited in various ways, such as enhancing the effectiveness of websites or developing directed web marketing campaigns. The discovered patterns are usually represented as collections of pages, objects, or re-sources that are frequently accessed by groups of users with common needs or interests. In this paper we will focus on displaying the way how it was implemented the application for data preprocessing and extracting different data models from web logs data, finding association as a data mining technique to extract potentially useful knowledge from web usage data. We find different data models navigation patterns by analysing the log files of the web-site. I implemented the application in Java using NetBeans IDE. For exemplification, I used the log files data from a commercial web site www.nice-layouts.com.

Keywords: Clickstream analysis; web server logs; association rules; sessions identification; algorithm; web usage mining; sequence rule mining (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rce.feaa.ugal.ro/images/stories/RCE2011/informatics/CEDinuca.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ddj:fserec:y:2011:p:166-176

Access Statistics for this article

More articles in Risk in Contemporary Economy from "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Gianina Mihai ().