The Impact of The Strategic Differentiation upon the Positioning of the Companies on the Market

Adrian Micu (), Angela Eliza Micu (), Irina Susanu and Nicoleta Cristache ()
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Adrian Micu: Dunarea de Jos University of Galati, Romania
Angela Eliza Micu: Dunarea de Jos University of Galati, Romania
Nicoleta Cristache: Dunarea de Jos University of Galati, Romania

Risk in Contemporary Economy, 2011, 267-273

Abstract: For a single need of the consumers there are thousands of products available, with the same content and with a different packaging and brand. All these thousands of products are competing to be the no. 1 option of the consumers, battle that relies less upon the increase of the value for the customer and more upon overcoming the competition. The fact that in any economy the competition had and continues to have an important role, by sustaining the technological innovation as well as by trying to establish an affordable price for the customers cannot be denied.

Keywords: consumers; market (search for similar items in EconPapers)
Date: 2011
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