THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONS

Irina Susanu and Monica Raducan
Additional contact information
Monica Raducan: Dunarea de Jos University of Galati, Romania

Risk in Contemporary Economy, 2014, 175-182

Abstract: The paper is to examine the Romanian education system and it focuses on the most important aspects of the education marketing and marketing research. A survey instrument was designed to include the research upon high school student’s behavior in selecting a higher education institution. The results shown that the Romanian education system has some drawbacks, the most important being the weak implementation of marketing in the education institutions. Therefore, the purpose of the marketing researches is to establish a connection between the public which education services are dedicated to and the necessary information used to select a higher education institution.

Keywords: marketing research; higher education institution; education marketing; high school students (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rce.feaa.ugal.ro/images/stories/RCE2014/papers/SusanuRaducan.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ddj:fserec:y:2014:p:175-182

Access Statistics for this article

More articles in Risk in Contemporary Economy from "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Gianina Mihai ().