EFFECTS OF FOOD CONTAMINATION WITH DIOXIN ON THE ROMANIAN MILK MARKET

Silvius Stanciu ()
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Silvius Stanciu: The University of Economic Studies of Bucharest, Romania

Risk in Contemporary Economy, 2014, 381-386

Abstract: Milk products contaminated with dioxin scandal is an example of how the milk market may be substantially affected by intense rumour in the media broadcast. Although the crisis was recorded at a multinational company, the lack of maturity of the local market and improper management led to significant loss in image, lower consumer confidence and substantial decrease in sales. The positive effects are increased consumer focus on buying, check the information contained on the label, check demanding products for children.

Keywords: consumer; dioxin; dairy; economic; social responsibility (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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