AN ANALYSIS ON CHOOSING A PROPER ECOMMERCE PLATFORM

Radu Lixandroiu () and Catalin Maican
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Radu Lixandroiu: Transilvania University of Brasov, Romania

Risk in Contemporary Economy, 2015, 54-59

Abstract: Choosing an electronic trading platform is a very important decision when opening an online store. A suitable platform must be able to meet many of the requirements as to not confuse the user. It should provide an online business operation providing tools for managing back-office of technically. There are dozens maybe hundreds of electronic ecommerce platforms available to create an online store, so the decision to choose a platform is difficult. In this article, we tried to compare 19 of the most popular open source ecommerce platforms using a mathematical model based on the platform functionalities. Each of these allows parameterization of an online store in a very short time, with some relatively low cost or close to 0.

Keywords: ecommerce; Jaccard index; online platforms (search for similar items in EconPapers)
Date: 2015
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