Impact of Socially Responsible Marketing on Consumers’ Behaviour

Nicoleta Cristache and Ciprian Istrate
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Nicoleta Cristache: Dunarea de Jos University of Galati, Romania
Ciprian Istrate: Valahia University of Targoviste, Romania

Risk in Contemporary Economy, 2016, 220-228

Abstract: The present paper analyzes the impact of socially responsible marketing on consumers’ behaviour. In this context, special attention was devoted both to certain aspects related to the previous ecological behaviour of consumers and to the consequences of this type of behaviour influenced by various external factors. Moreover, there has been assessed the intensity of the relationship between the following three dimensions: ecological behaviour, ecological sensibility and lifestyle of a well-defined segment of consumers, i.e. the LOHAS market segment (Lifestyles of Health and Sustainability).

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fserec:y:2016:p:220-228

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