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Transforming the Banking Organization in the Context of Digital Economy

Oana-Mihaela Ilie, Constanta Popescu and Silvia Elena Iacob
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Oana-Mihaela Ilie: Valahia University of Targoviste, Romania
Constanta Popescu: Valahia University of Targoviste, Romania
Silvia Elena Iacob: The Bucharest University of Economic Studies, Romania

Risk in Contemporary Economy, 2017, 284-292

Abstract: The technological evolution has brought about major changes in the behavior and expectations of bank customers. Thus, digital innovation is a "must" for the development of the domestic banking market. To the extent that more and more people are using new technologies, business models also change radically. The study focuses on the successful transformation of the banking organization into the context of the digitization of the economy, which offers extraordinary opportunities, but also on building the image of the future bank on the basis of five fundamental characteristics.

Date: 2017
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