The Equestrian Tourism Valorisation in Romania
Violeta Andreea Andreiana,
Lucretia Mariana Constantinescu and
Maria Cristina Stefan
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Violeta Andreea Andreiana: Valahia University of Targoviste, Romania
Lucretia Mariana Constantinescu: Valahia University of Targoviste, Romania
Maria Cristina Stefan: Valahia University of Targoviste, Romania
Risk in Contemporary Economy, 2017, 479-490
Our argument for this achievement took into account medical recommendations for this tourism product, giving tourists the possibility of treating major medical conditions (e.g. autism, depression, poliomyelitis squeals, encephalitis, neurological disorders, behavioral disorders, stress, etc.) and the fact that the first herds of horses in Romania are attested in documents since 1870. Romania holds a recognized potential to develop this tourism product, due to its natural setting that offers multiple equestrian tourism practice opportunities for Romanian and foreign tourists with multiple benefits for them. Admitting the fact that “the touristic space managing cannot be exclusively determined by its natural properties”, our paper aims a tourism marketing strategy portfolio within positive results for the Romanian equestrian tourism promotion and also may increase the local attractiveness of the regions/areas/localities of our country within potential to equestrian tourism development.
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