Analysis of public relations’ influence on the Romanian academic environment

Nicoleta Cristache, Carmen OPRIT Maftei, Georgeta Beatrice PETRACHE Lang and Cosmin Matis
Additional contact information
Nicoleta Cristache: Dunarea de Jos University of Galati, Romania
Carmen OPRIT Maftei: Dunarea de Jos University of Galati, Romania
Georgeta Beatrice PETRACHE Lang: Transilvania University of Brasov, Romania
Cosmin Matis: Babes-Bolyai University of Cluj Napoca, Romania

Risk in Contemporary Economy, 2018, 215-223

Abstract: Romanian higher education environment is increasingly competitive nowadays both regarding its education programmes and in terms of communication and public relations system. Universities from Romania must implement new changes required by a new vision, according to which public relations represent an essential element for the long-term success of an organization, which is highly dependent on community performance. The dynamics of interdependence relationships and universities’ interest in the international market will indisputably put compelling, complex and multidimensional pressure, so that each university will have to provide enough options to show transparency and respect for the public as well as subsuming these aspects as fundamental principles that shape and define their activities.

Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rce.feaa.ugal.ro/images/stories/RCE2018 ... aftei_Lang_Matis.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ddj:fserec:y:2018:p:215-223

DOI: 10.26397/RCE2067053223

Access Statistics for this article

More articles in Risk in Contemporary Economy from "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Gianina Mihai ().